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The number one attribute your content needs to have on LinkedIn.
On a call last week with LinkedIn and they gave this advice.
Whatever you post it needs to be a scroll stopper.
They are not bothered if it’s work related or personal it needs to stand out and get people to stop scrolling.
I'm going to repeat that, LinkedIn do not care if your content is NOT work related.
Linkedin suggest you tell your personal and professional story.
Now when they mean scroll stopping remember the content has to be exciting to your buyer, not you.
You are not the judge if content is good or bad, your audience is.
So while you might be really excited about a new product or launch or SKO as it pays your mortgage.
The buyer probably has other more important things to do than read it.
So now is the time to start thinking about scroll stopping content.
Related: From Invisible to Irresistible: Building a Content Flywheel That Drives Results