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When it comes to representing your company’s brand, your logo is right at the top of the list. It should always look crisp and clear. So much depends on sending the right file type for print, web design, promos and sponsorships. But how are you supposed to know which file type to send? Here’s a tip: everything you need to know is right there in the file name extension. Some of the more common graphic file extensions include:
GIF (Graphical Interchange Format)
These low-resolution (low-res) files look best on the web, and are small enough to send via email. Avoid using them for printed materials.
PNG (Portable Network Graphics)
PNG files look great in PowerPoint presentations. These are also low-res, and not recommended for printing.
JPG (Joint Photographic Experts Group)
JPG files are fine for office printing and the web. JPG files can be medium- or low-res. They are not necessarily crisp enough, however, for high-quality printing.
AI (Adobe Illustrator)
AI is a source file, meaning the format in which your logo was actually created. Most printers, large-format sign makers and companies that produce promotional products prefer to receive AI files.
EPS (Encapsulated Postscript)
EPS files are also great for printers, large-format sign makers and promo companies.
TIF (Tagged Image File Format)
TIF files can be quite large in size, but are very reliable for high-quality printing.
Avoid getting into a “TIF” with your printer and “GIF” them the right logo file every time!