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Social media has now become business as usual. You are reading this on social, after all.
Like sexual harassment, health and safety, bribery, slavery, inclusion, diversity, etc just a few subjects that you cannot leave to chance and cannot assume that common sense will prevail with your employees.So you train them. The same with social media.If we look at Simon Kemp’s Q4 Digital Snapshot hereThere are 3.75 Billion people in the world active on social media. Your staff are on it, your alumni are on it and your future employees are on it.This is where companies will say, the way we control this is to ban people from using social media. Or they create processes that summarised mean you are fired if you use social media.
The problem with this is that, the genie is out of the bottle.
You cannot stop people using their own devices at work.The other issue is that you have to be on social to be visible to your clients … if you are not on social you are leaving money on the table.We know that all forms of interrupt marketing; advertising, cold calling email, does not work. You have to move your Marketing to permission based. This means you have to be on social.So here’s a thing.Why don’t we start using social? Why don’t empower people to use it and use it for our own advantage?How do I mean?We can use social to support maternity returners, make them feel welcome and get them contributing quicker. In fact we can use social to enhance the employee experience across the business, supporting new starters enabling them to contribute faster. We can also use it to get salespeople to contribute faster. This, often is a game changer and the business case for this change in business.Empowering your staff on social will also enable you to get access to the talent faster. It will probably even reduce the amount you spend on recruiters and job adverts. It might even make you the employer of choice in your industry. This again is often a business case, based on the savings.But emphasising the employee experience, social is often a driver to help retain employees and impacting on the recruitment process.Finally we would expect a 25% increase in employee efficiency in using social. That’s 25% more employees for free! Again, another business case.Any Business Leader who wants to increase efficiency, reduce costs, reduce the cost of recruitment, increase retention, increase sales and increase the general well being of employees should look at social.