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1. They are loyal
If they are happy with your service they will stay with you longer – and they outlive men by 5 – 7 years average — JoAnne Sommers, Investment Executive (online), How to Attract Women Clients, July 7, 2014
2. They seek advice more often than men
46% women seek advice compared to 34% of men – and 64% of millionaire women — BNY Mellon and Pershing, Women are not a ‘Niche” Market. They are a Significant Business Opportunity. A Guide for Investment Professionals
3. Women are referral machines!
Over the lifetime of an account a woman will likely give you 26 referrals compared to the 11 referrals you’ll get from male clients — JoAnne Sommers, Investment Executive (online), How to Attract Women Clients, July 7, 2014
Take away
Women are loyal clients, want advice and refer more than men.
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