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Written by: Nicole Skalamera
As a financial advisor running your own practice, it can be tough to keep up with the fast- paced changes of social media. It is inevitable that leveraging social media can help you connect with potential clients and further promote your business.
That’s why we’ve rounded up all of our Facebook updates – big and small – to ensure you don’t miss a beat. Our list below will bring you up to speed on all of Facebook’s happenings including: how to use Facebook, how it’s evolving and the new features and tools you can use to enhance your financial planning business.
1. Succeeding on Facebook: 3 Simple Steps for Financial Advisors
This blog covers the basics to succeed on Facebook as a financial advisor. It gives a glimpse into the importance of establishing your brand and unique value proposition along with questions you should be able to answer before even beginning to establish your Facebook business page, or any social media account. Establishing your goals and mission, creating the page itself, then tracking your results is key to developing your online presence.
2. Going Back to the Basics of Social Media: Facebook
Are you new to Facebook or having trouble navigating and creating a company page? Our blog post runs through step-by-step on how to create a Facebook company page (with pictures!) along with helpful hints on how to get the most out of your Facebook presence. We’ve also included mini case studies from real financial advisors with examples on how to set up your business Facebook page. 
3. Facebook Live: The Future of Marketing For Financial Advisors?
Over the years we have seen the growing phenomenon of “live video” and real-time updates. Keeping up with your followers and network on a weekly, even daily basis is crucial to expanding your online presence, and potentially gaining new qualified leads for your business. In this post, we review Facebook Live – what it is, and how it has become a great marketing tool for businesses and brands of all sizes. 
4. A Breakdown of Facebook’s New Business Page Features
This recent and updated blog post reviews NEW Facebook business page features and what you need to know to make the most of your Facebook presence. From changing your cover photo to organizing your page tabs, these tips will help you to stay updated with Facebook’s enhanced tools and features.
5. 6 Ways to use your Facebook Business Page (that you probably had no idea about!)
It is without a doubt that Facebook contains many “hidden features.” In this blog post, we cover six effective methods you can utilize through Facebook to best connect and keep in touch with your network. Liking others’ Facebook pages from your business page and posting on Facebook pages from your business page are just some tips you can take into consideration when establishing your online presence. 
We hope this roundup sets you on the right track with Facebook and leads you to success in connecting with prospective clients and other professionals in your network.