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You know what marketing is, right? But what about the difference between foundational and growth marketing?
In this episode, Matt Halloran talks to John Wernz, a seasoned marketing expert in financial services. They reveal why knowing the difference is key to marketing success — and why doing foundational vs growth marketing in the right order can save your marketing budget. Spoiler alert: John recommends getting your foundational marketing right before pouring money into growth in order to maximize the leads you generate and ultimately close more business.
Matt and John discuss:
- The major differences between foundational and growth marketing
- How to quickly nurture and connect with leads
- The role of center of influence (COI) marketing in a thriving advisory practice
- And more
“But so many times, people skip foundational marketing. It drives me bananas. And you don’t have the social proof, and you don’t have the influence — people are going to go to your website, and they’re going to be like, ‘What? No, I’m not ready to work with you.’” – John Wernz
Related: Building Unbreakable Client Relationships Through Storytelling