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One of the changes we have seen over the last year is the fact that employees won't wait for social selling and social enablement
The teams on the “shop floor” know that interruption sales and marketing (cold calling and spam email) just don't work anymore
We live in a zero interrupt world
And they are sidestepping the corporate view and coming to us direct to be trained and coached
Employees want social selling and social enablement at work—and won’t wait for companies to catch up
In the absence of an official social selling or social enablement strategy, employees are turning to us to equip them for the modern world of sales and marketing
For employees, social selling and social enablement raises the bar and breaks the career ceiling
Social selling and social enablement is significantly impacting the job market
Leaders wouldn’t hire someone without social selling skills or who isn't socially enabled
There is the rise of the social selling power user—and that reveals a lot about the future
A new breed of worker has emerged—the socially enabled power user
These individuals are not only adept at using social to optimise sales but it's being used across the whole of the enterprise, to hire, to retain, to motivate, to find investors, new suppliers
Understanding social has become the “must have” skill in the world today
Let's look at some context about social media today
Linkedin is the world's biggest network site.
So let's take a step back for a moment. How about if I could pick you up tomorrow and I drive you to a place which is full of your prospects? All you have to do is grab a coffee or a tea and go up and talk to them. You can stay as long as you like.
Now, you wouldn't walk up to these prospects of yours and pitch to them. You would have a conversation. Maybe ask then how far they drove to get there? Had they been caught up in the traffic? You would have a conversation. You wouldn't pitch to them, in fact they will probably ask you at some point, “what do you do?" but more on that in a bit.
Related: Why Did We Lose That Deal?