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There’s no shortage of marketing “experts” who are confident they know what they’re talking about.
But the trouble is, many only really know enough to be dangerous. They might know what worked for them, or worked for a few, but not know why it worked. Or if it could work in your case.
Not to mention some people succeed despite (not because of) their marketing. Look to them as a model of success, and you can sail into troubled waters without realizing it.
Today I’m tackling the worst of the worst of this conventional marketing wisdom. Listen to find out if you’ve swallowed any of these poison principles, and how to change course before they cost you time, money, and prospects.
Listen now!
Show highlights include:
- The Omnipresence Fallacy: Why being on every platform is a waste of time. How to know exactly which ones to be on so you gain your best prospects without squandering your day on social networks. (5:54)
- How the “more traffic equals more clients” marketing philosophy actually loses you money, (even if your cost-per-click is low). (16:31)
- The Cold Calling Debate: Cold calling is often dismissed as a “scale fail,” but you don’t have to abandon it completely. Here’s how to leverage its benefits, and when to stay away. (8:23)
- The Steve Urkel discovery that lets mediocre closers outperform the world-class salesmen who treat every interaction as a sales decision. (18:41)
- Why you can’t “build it and they will come.” And what even the best website needs to draw prospects who actually want to work with you. (11:30)
- How survivorship bias skews how you perceive your marketing role models and blinds you to their flaws. You could be walking blind into a marketing disaster! (11:06)