Defying Expectations: The Power of Vision, Purpose, and Dedication

Ernie Andrus, a World War II Navy veteran, has accomplished age and convention-defying goals.

At 90, Ernie set out to break the record for the oldest man to run across America, previously held by a 73-year-old. Ernie shattered that record and completed his coast-to-coast run in under three years at 93.

I had the privilege of running with Ernie in 2014 during his first trek across America, witnessing firsthand his incredible determination and spirit. Now, at 100, he recently completed his second cross-country journey in eight years, ending with a triumphant step into the Pacific Ocean.

Ernie has engaged with countless individuals throughout his journey, forming connections and inspiring many. From children chanting “U.S.A. U.S.A.” at schools along his route to a paralyzed boy in Mississippi who cherished an autographed flag from Ernie, his interactions have left lasting impressions. Ernie’s runs to raise funds for the restoration of the LST 325, a World War II ship he served on, and to honor his fellow veterans.

His journey is a testament to physical and emotional endurance. As I ran with Ernie, he told me the most significant risk to success is not competition but complacency.

Lessons from Ernie

  • Vision and Passion: Ernie’s vision to run across America, not once but twice, showcases the power of setting audacious goals.
  • Resilience: Despite his age and health challenges, including a bout with COVID-19, Ernie adapts and continues to push forward.
  • Purpose: Ernie’s dedication to raising funds for the LST 325 ship restoration underscores the importance of having a clear purpose, and the pursuit of his goal inspires others.
  • Customer Connection: Ernie’s interactions with people are rich with authentic, uplifting, and supportive connections.
  • Continuous Improvement: Ernie consistently challenges himself with a restless focus on future possibilities.

Applying Ernie’s Principles to Business

Ernie’s journey is a testament to the power of vision, purpose, and dedication. His relentless pursuit of his goals has important business applications.

  1. Embrace Change: Just as Ernie adapted his approach to running, leaders and frontline team members must be willing to evolve. Flexibility is critical, whether adopting new technologies or adjusting business models.
  2. Focus on Purpose: Ensure your business has a clear and compelling purpose that drives your actions. This will help inspire your team and build strong customer connections.
  3. Set Audacious Goals: Inspired by Ernie’s accomplishments, businesses should set bold goals that challenge the seemingly impossible. This vision drives innovation and keeps the entrepreneurial spirit alive.
  4. Build Resilience: Like Ernie, who kept running despite significant health setbacks, businesses must build resilience. This involves preparing for market changes and having strategies to maintain operations under various conditions.
  5. Stay Connected: Genuine customer connections, as seen in Ernie’s heartfelt interactions, are invaluable. Businesses should prioritize engagement and feedback to foster loyalty and engagement.

What have you done that others thought was improbable, if not impossible? More importantly, what WILL you do TODAY to challenge limits?

Thanks, Ernie, for allowing me to participate in your most inspirational mission and for inspiring us all to go farther than we think possible.

Related: Our Customers Are Changing Fast, Are You?