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If you’re creating content, but aren’t treating your content like any other asset… I guarantee you’re working too hard for not enough money.
Why?
Because every piece of content you create—whether emails, webinars, podcasts, interviews, LinkedIn posts, anything—is an asset that can turn strangers into clients. Even years after you originally created it.
That’s why I invited Jonathan Rivera, founder of The Podcast Factory, onto today’s show. Besides being a man of God, Jonathan understands how to create incredible content marketing assets that can generate cold, hard cash for your business for years to come.
In today’s show, you’ll discover how to create infectious content that creates clients for years to come, how to turn your content into bonafide assets, why podcasting beats every other type of content marketing, and more.
Listen now.
Show highlights include:
- The “Servant First” mindset shift from the Bible for building a massive personal brand and bank account in the modern day (4:04)
- How a podcast can turn you into the “Joe Rogan” of your industry and unlock an avalanche of impact with your target market (4:50)
- The best type of content marketing to pre-sell your target audience so they’re ready to hire you before they schedule a call (7:23)
- How to turn your driest, most boring content into cold, hard cash (11:04)
- The “K-Cup” secret for podcasting that boosts your search results and turns listeners into clients (14:12)
- The 3-minute tweak to make to your lead magnet to skyrocket conversions (16:09)
- The single biggest mistake financial advisors make which keeps them trapped in mediocrity (21:52)
- Why taking big, scary risks in your content—even if they’re gut-wrenching failures—will grow your financial advising business faster than playing it safe (32:13)
Related: Dumb Marketing Advice That Sounds Good but Fails Financial Advisors