Consumers seek out reviews. Would you ever stay at a hotel and drop a lot of money on it without reading the reviews of that hotel first? No, absolutely not. In this week's video Samantha Russell, Chief Evangelist for Twenty Over Ten and FMG Suite shares an easier way for financial advisors to get referrals through Google reviews and testimonials.
For years, the way most financial advisory businesses have grown is through referrals. And yes, those referrals are still happening today. But the way they happen has drastically changed. And we call this the digital referral shift. I'm Samantha Russell, the chief evangelist at FMG Suite and Twenty Over Ten. And today I want to talk with you about a really easy strategy that you can use to get more referrals from your clients using Google Reviews.