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As much as some advisors hate to hear it, the age of the hard sell is over.
Your prospects want a relationship, not a sales pitch. It’s time to change how you present yourself online.
In this episode, Matt Halloran talks to Samantha Russell and Susan Theder from FMG Suite about how to stop coming off as salesy and start showing up as a genuine person your prospects want to know. Samantha and Susan also predict the role that ChatGPT will play in content marketing for most advisors.
Samantha and Susan discuss:
- How to eliminate your bravado online and start speaking in your clients’ language
- How to get clients to recognize their need for your services, without having to directly sell to them
- ChatGPT prompts to help you write fun posts that connect to business (and without sound self-serving)
- Why the “three-piece suit” approach (being super professional) doesn’t work when sharing content — and how to find your digital comfort zone
- And more
Related: Your Favorite Financial Adages Are the Keys To Growing Your Influence – Here’s Why