Advisors: 7 Things You Can Stop Spending Money On

First: Some Background

People refer for two reasons;

To be helpful

To look good

A good brand makes your clients and COIs look great.

A compelling advisor brand positions you as different, better and relevant.

With simple marketing your brand will inspire an abundance of referrals.

When you’re easy to refer, referrals happen frequently – without having to ask.

A good brand inspires referrals.

Referrals account for 75-90% of a professional advisor’s revenue.

Mature practices should expect 100 – 400% growth in referrals once they enhance their brand.

SEVEN Expenses a Good Brand Negates

When you have a good financial advisor brand you won’t need to be good at, or spend money on, these 7 things.

Referral Program

Referral Coach

Cold-Calling or Telemarketing

Sales Coaching on “How to Overcome Objections”

PR Consultant (although this one wouldn’t hurt)

Prospecting Coach

Online or Print Advertising