Trending
A survey by Uswitch found that a quarter of people aged 18 to 34 never answer the phone.
A recent survey found a quarter of people aged 18 to 34 never answer the phone, external - respondents say they ignore the ringing, respond via text or search the number online if they don't recognise it.
The Uswitch survey of 2,000 people also found that nearly 70% of 18-34s prefer a text to a phone call.
It does mean that companies that are still reliant on cold calling will see the current poor results, reduce more and more.
I recently saw somebody on Linkedin who posted they were very proud of the 10 meetings they had created that month through cold calling.
When compared, using our social selling methodology, our data driven benchmark shows, the average SDR can make 10 meetings a week.
I totally understand that people are used to cold calling, it's part of their comfort zone.
But, as you can see from the comparison ….. if you are cold calling, you are falling behind.
Related: Content Marketing: The Trap All Salespeople Fall Into