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LinkedIn is a community of business professionals with over 330 million active users making it the world’s largest professional network. Of LinkedIn’s users, 40% check it daily. If you don’t have a LinkedIn profile, of course it is not too late to establish a presence but I would consider doing it sooner rather than later. Most likely your competitors have already done so and have begun establishing themselves as thought leaders as well as generating leads in the process. If you haven’t read our post on 5 Quick Ways to Optimize Advisor’s LinkedIn Profiles , check it out first before moving on to this one.
Like other social networks, success on LinkedIn requires that you be present regularly. The Digital FA has provided a quick 10 minutes a day LinkedIn Checklist below for Financial Advisors:
Respond to Messages: Check your LinkedIn inbox just as you do email. Be professional and timely in your responses and make sure your replies are meaningful.
Share Content: Share links to articles or videos to educate, inform, and empower your connections.
Invite Others to Connect: Invite people you have met to connect with you. Personalize your invitation with a brief message mentioning how you met or reflect on a discussion you had. Avoid using the canned default message for invitations.
Engage: Scan posts made by your connections. If you see something you like, let them know. You don’t need to make a comment every time; give a “like” to their update. Doing so will show you are interested in what others have to say.
See Who Your Connections Are Connecting With: This is a great opportunity to search for potential clients, centers of influence, or other people you want to connect with. Ask your connection to introduce you.
Take Action: LinkedIn provides a great feature that allows you to see when your connections are promoted, leave a company, or were mentioned in the news. Congratulate them on their success and take it a step further by sending a handwritten note. Human interaction still remains valuable.
This is a great checklist to keep your profile up to date and engaging. If you follow this daily checklist, you are sure to increase engagement with your audience and make more connections over time.