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It can be difficult to turn website visitors into actual clients or even potential clients for your advisory firm. In this week's video, Samantha Russell, CMO at Twenty Over Ten, offers a 7 step formula that will immediately help you convert more website visitors into booked meetings.
Use these 7 steps to start seeing an increase in converted leads:
1. Have a calendar link on every page
2. Explicitly state who you work with
3. Explicitly state your fees
4. Write your homepage copy in problem-solution format
5. Have well-written/well-designed calls to action
6. Limit form fields to 1-2
7. Have a 1-3 minute video on your homepage. Learn the right way to include fees in your firm's website.
Related: The Highest Converting Websites Have These 5 Elements in Common