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If you have questions about social media but were too afraid to ask – don’t be. There’s no such thing as a dumb question! And here’s the secret, whether you have been an avid social media user for years or you’re just getting started, there is always something new to learn.In order to help you boost your social media strategy , we have highlighted the most frequently asked social media questions that you have been dying to ask (but were too scared too)!
1. Why Do I Need To Be On All 3 Platforms?
We recommend first focusing on the big three: Facebook, Twitter, and LinkedIn because it helps prove the credibility of your brand. These platforms will give you the opportunity to build professional relationships and establish a voice for your advisor business. However, make sure that you research where your niche audience is spending the majority of their time on social media so that your social media efforts are beneficial. For example, if your target audience spends the majority of their time engaging on LinkedIn, then focus your efforts primarily on engaging and posting content on LinkedIn. Keep in mind that you should still be on the other two platforms, Twitter and Facebook, as well.In the example below, Twenty Over Ten client, Tapparo Capital Management, includes their social media handles to their big three social media platforms (and Instagram) on their homepage. Incorporating your social media handles on your homepage makes it easier for site visitors to find you on social media and see that you are active in the social world which helps establish brand trust.
2. What Is Hashtagging?
A hashtag is a keyword phrase that doesn’t include spaces, with a pound sign (#) in front of it. For example, #InboundMarketing and #MarketingStrategy are both hashtags. Hashtags are a great tool to use to leverage your digital marketing strategy. They can have a huge impact on your advisory business growth and online visibility. How to Hashtag:
- A hashtag should contain only one word without spaces.
- No punctuation should be included.
- Include the hashtag within or after your message.
- In the example below, Twenty Over Ten client, Drucker Wealth Management uses hashtags in a post they are sharing on Twitter. Hashtags increase the odds of your content getting seen when someone searches for certain keywords that are included in your hashtags.
3. What Is Tagging?
To put it simply, tagging identifies someone else in a post, photo or status update that you share by using ‘@’ in front of their social media account name. You can tag individuals and organizations in your posts and updates as well as in your comments. A list of social media accounts will show up when you use the @ tag. When the account you want to tag appears, select it and it will tag the account and notify them that they have been tagged.As you can see below, on Twitter if you start typing “@social” numerous Twitter accounts will show up and you can select who you want to tag in your Tweet.
4. What Are Stories (on Facebook and Instagram)?
Utilizing social media stories can take your social media strategy from drab to fab in no time. With social media stories, you can easily share a mix of graphics, pictures, and videos. But first, what are social media stories? In short, stories allow users to create photo and video collections that can be viewed only a few times before disappearing after 24 hours. Additionally, stories allow you to add content throughout the day.Here are the main advantages of implementing stories into your social media strategy: - Increased brand awareness
- Constant engagement with the followers
- Cost-effectiveness (free editing tools are available to you)
- Increased traffic to your web page (once you reach a certain number of followers)
- Opportunity to reach younger audiences like teens
5. Should I Post To My Personal Or Business Page?
One of the most frequently asked questions when it comes to posting on social media is “Should I be posting on my personal social media page or my business page?” If you’re considering having both a personal page and a business page for engaging with current and prospective clients for your business, it’s perfectly okay to have both. In fact, having both can be immensely helpful in sharing content and ultimately getting more views for your content. You can have a business page and reshare content that you post on your personal page!https://youtu.be/txw8g2bXiTE
6. Can I Share News And Content From Other Sources?
Yes! This strategy can be very effective especially if you tag the company and or person who originally wrote the article. Just make sure that you are tagging/citing the original source when re-sharing. Additionally, if you repost content from another source and tag them, it will increase your chances of being noticed and can even help you grow your social media following by getting access to their audience. Lastly, make sure any third-party content that you share is credible and something your audience would actually enjoy to see in their newsfeed.
7. Do My Social Media Handles Have to Be Consistent?
Yes! Keeping your social media handles cohesive not only makes it easier for prospects and clients to recognize you on social media, but it also helps you establish brand trust. In the examples below, Twenty Over Ten client IMPACTflio, LLC keeps their social media handles consistent. However, it’s important to note that they are not all identical, and that’s okay! The main thing to remember is to keep your social media profiles cohesive enough that people recognize that it’s your brand.
8. Does The Time That I Post Matter?
Yes! Timing really is everything when it comes to posting on social media. Posting at just the right time can make the difference between one click or 10. Keep in mind, every business’s audience is going to vary but having a better understanding of the best times to post throughout the day can help you get more traffic, more engagement, and more followers and ultimately make posting content on your social media platforms much more effective.
Let’s Sum It Up
We hope that we answered some (if not all) of your top social media questions that you were too afraid to ask in this read! Remember, building a successful social media presence doesn’t happen overnight, so don’t beat yourself up if your social media presence hasn’t taken off just yet. After some trial and error, we are sure that you will be able to perfect your social media profiles to establish yourself as a thought leader in your industry.
Related: How Much Should Financial Advisors Spend On Their Marketing Budgets?