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When you’re a brand-new financial advisor trying to learn marketing to keep your business afloat when you don’t have any clients, there’s a lot of mistakes you can make that increase your likelihood of giving up.
For example, listening to general marketing “experts” on YouTube who have never worked in the financial industry sets you up to work hard and generate no returns.
In fact, after having thousands of discussions with new financial advisors, I’ve found that there are 7 specific mistakes new advisors make that sabotage their marketing results.
In this episode, I reveal each of these 7 mistakes—and give you a solution for each and every one of them.
If you’re a new advisor, you can’t afford to skip this episode. But even if you’re a seasoned advisor, there’s still a chance you’re making one of these 7 mistakes.
Listen now.
Show highlights include:
- Why relying on Gary Vaynerchuk, Russell Brunson, and Grant Cardone for your marketing education is a recipe for failure (0:53)
- How seeking out a mentor for your financial advising business can actually be dangerous to your business, bottom line, and mental health (2:53)
- Why aligning your marketing strategy to your unique personality is the single most effective way to ratchet up the return of every marketing asset you use (6:46) How your friends and family limit your growth potential (even if they don’t intend to) (10:22)
- Failing to understand THIS makes it nearly impossible for you to succeed (11:15)
- Nobody cares about your investment strategies or financial planning methods… But doing this instead fills your calendar with hungry prospects (12:27)
- The “Stretch You” secret to goal setting that all but guarantees you become a top 5% advisor at worst (and a top 1% advisor at best) (14:31)
- The insidious “Do More” trap new financial advisors fall into that keeps them broke and unstuck (17:10)