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If you’re a financial advisor looking for ways to bring in new business, your website is the first thing you should focus on. Search engine optimization (SEO) helps new clients find you organically—meaning without having to pay for advertising—so it’s a great place to start. A well-optimized website helps you rank higher in search engine results pages (SERPs), ensuring that people looking for your services can find you easily online.
Don’t know where to start? How about right here! Read on for six great ways to supercharge your advisor website SEO.
1. Sign Up for Google My Business
Get your website noticed by signing up for Google My Business. This zero-cost online listing helps to enhance your web presence throughout the Google ecosystem. Additionally, Google My Business will also help you find out where your customers are coming from, how they are finding you and enables you to post marketing collateral such as photographs and collect online reviews. You can even download the app onto your smartphone for those on-the-go checks and edits.
2. Index Your Site on Google
When people search for information on Google, they get results that connect them to content on the web. Once a website is active, it can still take up to several days or more for Google’s crawler, Googlebot to identify, analyze, and index the information. Several factors can influence how quickly your content will be indexed, and the free Google Search Console helps you identify and fix issues that may be impacting your ranking. If you’re unsure about how to do this, an SEO professional can help.
3. Share Fresh Content and Update Your Blog
Maintaining your website’s relevance with up-to-date content is a sure-fire way to keep clients coming back. By posting regularly, you build trust in your brand and become a reliable resource for authoritative information. Updating your site with fresh news and blog posts demonstrates the time you have invested in your product and keeps your website relevant. An easy-to-navigate and well-designed site increases traffic and ensures a healthy domain authority score. Use well-researched keywords and key phrases that your target market might use in a search. Finally, make sure your site design is mobile-friendly for today’s browsers.
4. Employ a Backlink Strategy
Backlinks are critical for enhancing SEO rankings. Outbound links enhance the user experience by directing them to other websites that compliment your business model. Inbound links direct readers to your site from another website. These two strategies are both vital to maintaining web visibility—but be sure all links are up to date. Backlinks on websites that are not indexed will not come up in a search. Check your outbound links often to ensure they work and relay the correct information as broken links, stale content, and links to spammy sites can work against you.
5. Write Guest Posts for Other Websites
Writing articles for other websites is a great way to share your business with a broader audience. In most cases, the hosting site will allow you to link back to your website to drive traffic. When your article content complements their site, it’s a win-win situation—similar in some ways to backlinks, but with a bit more clout. Be sure you are guest posting on high-authority sites either in your niche or “adjacent” to it, for example, financial services, mortgage brokers, insurance, estate planning, etc.
6. Submit a Press Release
Craft a press release (PR) or media release to create a buzz without selling. A PR can effectively showcase some news or an event that you want readers to be aware of, and as a free media tool, they work exceedingly well for new businesses and product launches. Within the release, you can deliver pivotal information that generates interest and curiosity about your brand and directs people to your website.
Most media outlets welcome press release submissions, including traditional media, like newspapers, online magazines, or television and radio stations. This is especially true if the PRs subject answers reader questions, confirms facts, or connects to your community. When you link the thrust of the release back to your website, it lends credibility and authority to your words, encouraging people to follow up.
Are you looking for ways to supercharge your advisor website? SEO is the way to go! Reach out today to learn more about how we can help.
Related: Which Content Marketing Tasks Should Advisors Outsource First?