Written by: Mark Delarika According to Adweek, 91% of all retail brands use two or more forms of social media marketing. In accordance with that information, more than 50% of adults use more than three social networks. This only highlights the importance of correct branding and effective social media marketing.While all the benefits are exciting, any mistakes can be calamitous consequences of any mistakes. To help you avoid PR disasters or stagnation of your brand, here are 6 social media mistakes that should avoid making.
Not following trends
For every brand, it’s essential to show that it can keep up with time. If you’re using outdated infographics forms in your posts or sharing memes that were popular a year ago, you won’t stay competitive. Customers want someone who has the flexibility to both provide the right services and be in sync with the current trends.The same goes for providing your services. Apply
digital transformationwherever you can and combine quality and ease. It’s easy to stay informed, why not use it?
Not having a culture
Social media channels aren’t just for attracting audiences and sharing your new products or posts. To view social media this way is to have yourself devoid of all its opportunities.Express your culture and what you stand for and you will face next to no problems attracting new followers on social media. The important thing is to center on just one stance.Avoid being neutral. Risk being controversial and people will start respecting your culture.
Culture is kingand is one of the most important characteristics of every brand. Never hesitate to demonstrate the entire array of feelings. The customers should be directly connected with your services or products.
Selling products, not experiences
With Facebook Ads, Groups and other marketing tools, there are so many colors in your marketing palette. This isn’t 1980s TV with adverts running during commercial breaks. You don’t have time limitations, but that doesn’t mean you have to spare.As paradoxical as it sounds, social media urges marketers to create better content but with a more descriptive character.The worst social media mistake that can ruin your business is focusing on products. Avoid the product. Talk about the entire experience, the problems the product solves and other key aspects of your services.Don’t let people feel like they’re being targeted. Give them a chance to get to know you and then just connected your product to the already established scenario.
Not outsourcing content
For smaller brands, time and funds are perhaps of the biggest “threats.” The truth is that smaller projects involve more work than bigger ones, as crazy as it seems.When you’re handling smaller tasks, you’re not yet recognized as a brand and time is needed to achieve recognition. There is not enough time to complete everything, so oftentimes, marketers tend to publish subpar content.Why does this occur? This business-killing social media mistake stems from the desire to save money. Believe it or not, many brand managers focus too much on short-term losses instead of long-term gains.Outsource your written content via writing services, mostly in areas like essay writing and resume writing.
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Posting information and claims without sources
One prominent business-killing social media mistake is making unsupported claims. If you are selling products and services, it’s obvious that people will be inclined to give you their money.To even be considered by any of your social media followers, you have to be trustworthy. This means no twisting information, taking things out of context and failing to provide sources.Brands who seek to deceive their customers only gain short-term profit and are quickly discovered. If you want your brand to be relevant and talked-about for a long time, you have to educate your followers. Let them know that everything you claim can be found in credible sources.It might seem “encouraging” to see several thousands of people clicking on your blog because of clickbait-y information. All it takes is one inquisitive individual and you will be publicly outed. After those kinds of incidents, you will never be able to restore confidence from your followers.
Silencing negative reviews
Many brands have one goal in mind when dealing with social media. They aim to make as much money as possible through a forced positive image online. What do we mean by this?Well, faking such an image usually involves silencing or deleting any negative comments, reviews or other input. It’s completely wrong to think that people believe just reviews and short comments from other users.Yes, reviews can be a factor, but they’re one of the least significant ones. When you receive a negative review on Facebook or a negative comment on Instagram, be professional and polite. Ask the person what is the problem publicly and offer further assistance or compensation via Messenger.This will show everyone that you’re willing to own up for your mistakes and regain the trust of your customers. Coupons, vouchers and free goodies are an excellent way to reward unhappy customers.
Concluding thoughts
Be honest and open on social media. Establish a sustainable culture that will aid your reviews and first impressions. Speak to your customers directly and let them know about your values, your goals. If you feel like the workload is too much, contact a writing service to outsource content. Everything is in your hands.
