Written by: Elizabeth RitgerIt’s hard to believe that summer is winding down and it’s officially back-to-school season. As an advisor, this is the perfect time of the year to take stock of your digital marketing efforts . If you need to get back on track to meet your marketing goals before the end of year, now is the time to refocus! You may have set your goals a while ago and it’s time to revisit them. It’s important to stop and see how you’ve progressed and evaluate what needs to be done these next 4-5 months. That’s right — the year is already halfway over!Everyone needs a quick refresher, especially when it comes to marketing ! As a part of your business that can slip your mind if you’re not careful, marketing can often lose its importance when you get busy during the summer months. However, it is one of the most essential factors of keeping your business growing and thriving! Now that the kids are back in school and the vacation is over it’s time to hit the restart button. If you’re stuck, here are five things to help you get back on track:
1. Refocus Your Message
When planning your marketing content, the message you want to get across is everything. And, to be successful, your message needs to have a specific target audience in mind. When you know exactly who you’re talking to, it becomes much easier to create content that potential customers will both understand and connect with. Your niche is the key to making sure your message will resonate with a specific group. That way, you can ask yourself what this group needs and how you can deliver it.Targeting a potential client’s pain points is the best way to turn them into an actual client. We review a lot of website copy for advisors and something we notice over and over is people making a message about the firm or themselves, not about the customer. At the end of the day, the customer should always be your main concern. Therefore, every part of your message should be directed towards addressing their problems and offering a solution. This helps them envision themselves as better off with your service and gives them a reason to contact you.2. Clean up Your Website
Your website is not just a “one and done” type of project. You need to be constantly updating your site to ensure that the information is accurate and that you’re keeping up with the latest web design trends. In today’s business world, you’re not just expected to have a website, you’re expected to have a well-designed site that includes all of the “must-haves.” These are things like:3. Create Lead Generating Content
Unfortunately, this tends to fall to the bottom of the marketing list for many businesses. If this sounds like you, now is the time to change that! If your earlier goals included things like creating an eBook or white papers, why not get started today? Things like this are great marketing tools that can make a huge difference in the number of leads you’re earning online! Creating a landing page with a “freemium” gives visitors access to great information from your business while helping you find potential clients. You’ll be building your contact list while connecting with people who are interested in seeing more of your content.![](https://www.iris.localhost.lan/wp-content/uploads/2018/08/labrum-wealth.png)