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Written By: Kevin Gardner
Your website is an integral component of your business. It’s often the first interaction that potential customers have with your brand. It tells website visitors who you are and what you have to offer.
The thing is, your website doesn’t mean anything if it doesn’t get any traffic. Your website needs to be seen for potential customers to click on your link. It’s not just about getting more visitors, though. You want to attract the right kind of traffic to get sales and increase your conversions. Here are five tips to help you drive more of the right kind of traffic to your website.
Optimize Your Webpages
One of the first places that many potential customers go when they’re searching for a product or service is the internet. What they type into the search bar helps Google and other search engines to find and rank appropriate sites. To ensure that your business is making its way to the top of the search results pages, you need to optimize your website.
Search engine optimization (SEO) involves several strategies. Some strategies to consider implementing include:
- - Incorporating keywords in landing pages and other content.
- - Writing clear, concise meta descriptions.
- - Getting seo backlinks from reputable sites
- - Providing contact information on your pages.
- - Organizing your URL structure and including keywords.
- - Ensuring that your website and pages load quickly.
- - Making your website mobile-friendly.
Incorporate Long-Tail Keywords
Keywords are the words that potential customers are using to search for what they need. While short keywords are more common, they’re also more difficult to rank for. While incorporating keywords is important, look to organically add some long-tail keywords as well. These longer phrases give you a greater chance of ranking higher for individuals searching for your products or services. The higher you rank, the more likely potential customers are to click on your site.
Create Beneficial Content
Content is a vital component of your website. While your landing pages and the pages devoted to your products or services are crucial, content provides a little something extra. Blogs have been a strategy for providing website visitors with useful, relevant information for years, and it’s still a very effective strategy today. In addition to blogs, however, there are several other types of content that you can add as well, including whitepapers, ebooks, infographics, podcasts, and videos.
Create a Google Listing
If you haven’t already, sign up for Google My Business. This is a free listing that provides potential visitors with a snapshot of what you have to offer before they click the link. Your GMB page provides information such as your name, address, and phone number, description of your business and products or services, the type of business you have, your hours of operation, photographs and reviews.
In addition to GMB, it is also helpful to get your business listed in other directories, such as Yelp, Bing, and others. If you operate a storefront, you should also get yourself listed in local directories. For every listing, make sure that your name, address, and phone number (NAP) are exactly the same. Any variations can impact your rankings. Consistency is essential.
Connect with Other Businesses and Organizations
If you operate locally, another way to help boost your website traffic is to connect with other local business owners and organizations. Build relationships with other businesses so that you can link back to one another on your respective websites for complementary products and services. Sponsor local events. Work with a local charity that is important to you. By working with one another, you help each other to gain more website traffic and customers, which then enables you all to thrive and grow.
While getting more visits to your website won’t happen overnight, making an effort now will help to improve your traffic over time. These efforts won’t just drive more people to your site, but they’ll also help to convert more of those visitors into customers.
Related: The Dos and Don’ts of Prospecting During a Market Crash