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Our collaborative blog title, ‘4 Powerful Ways to Market Your Business On A Budget,’ is significant as we share the journey to where business is today.
In the past, one of the biggest problems for most companies would be having a big enough budget to bring the business name into the spotlight and make it memorable. Doing so would work on the owner’s behalf by drawing attention to the business and attracting a more robust audience to become clients. Otherwise, having a small budget limits your reach and the number of people you will serve. The marketing budget was essential to create memorable campaigns enticing people to purchase.
Those days are thankfully gone as we now can embrace technology to assist us with marketing and branding campaigns. Thanks to technology, it can powerfully market your business on even the smallest budget. But only if you understand how each method performs and the details of how it works.
Below you will read about some of these methods you may start using immediately.
1. Gather A Mailing List
Gathering the contact information of those who sign up for your newsletter or buy from you must be done carefully. It’s best to ensure you fully comply with the rules regarding this sensitive information. Moreover, check whether you are implementing the details correctly. For example, you may wonder whether marketing emails are allowed; getting the answers is crucial before you start.
Assuming you are proceeding correctly without violating the law, you can use this information to do the following:
Send out emails and text messages to give your customers and prospects information about your current work.
You can inform receivers of the special offers you might be offering.
The notifications also remind recipients that you are in business to serve your clientele.
The email strategy can be a highly effective way to communicate. Think of all the text messages and marketing emails you get throughout the day. Consider which you find annoying, what to avoid, and how you may further improve your effort. The time taken to review and implement a better strategy will pay off in the end. Do your research upfront to avoid potential difficulties.
2. Contests And Giveaways
It’s unlikely anyone will turn down a free gift, so contests and giveaways can be an ideal way to market your business. Although there will only be one or two winners, everyone else who signs up to win your competition is aware of your business. They are likely to make a purchase. Although it will cost you something since you are giving something away, your return on that investment should be worthwhile. It’s not guaranteed, but it is possible and probable, assuming that you offer quality goods and services.
Giveaways are a great way to let people know more about your business. Whether your business is new or mature, a giveaway will always give your sales a boost. But it is necessary to consider what you are planning to give away. Frequency, cost, and methods can cause you to lose out. But, if you don’t do enough, not enough people will bother to enter. Something like specially designed vinyl stickers could be the perfect answer.
3. Social Media
Today, it is essential to be using social media to communicate your message and engage with your customers. Doing so enables you to reach a larger audience and more easily have the communication thread shared by many. It isn’t just a good marketing idea today. It is something that people will expect.
Do your best to determine which social media platform(s) your target market uses the most. Much of the adult population has at least one social media account. You will be able to actively engage with them there, posting information they will find helpful. And you can more efficiently respond to their comments.
Social media usage can be time-consuming, but it will be worth it. In addition to checking reviews via search engines, the next step is to visit a website and social postings online to read the company’s commentary. If done well, the postings give insight into the company’s thoughts, which will encourage new buyers.
Not having a social media account or having one and not keeping it up to date could mean your potential sales go to a competitor instead of you. The reason is it becomes difficult for prospects to find you.
The sales motto is, ‘Make it easy for people to say, Yes!’
4. Create Valuable Content
Having valuable content on your site (and your social media account) is a great marketing tool. Customers love it as they can get plenty of information for free. They realize your site is engaging, entertaining, and trustworthy. Even if they don’t need to buy anything from you right now, they will certainly know where to come when they are ready.
Most importantly, in addition to the customer enjoying the content you create – whether in the form of blogs or videos – Google will like it too! Take note that the unique content you have on your site and the more often that content is updated, the better your search engine rankings will be. Include keywords you want to rank for, which you can easily do within a blog post. You will receive more visitors to your site when you rank higher in Google and other search engine results. Accordingly, your audience will grow, thereby increasing sales.
In Conclusion: Market Your Business On A Budget
Budgeting with an eye on growing business is essential for being successful. It’s necessary to remain current with trends and updates in how we conduct business to include new technology. Discerning what will work best and align with one’s business style and compliance will pave the way to a long-lasting business.
Related: Are You Managing or Leading?