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If you’re looking to get ROI from video in 2025, we’re with you! Following trends to get the most out of your strategy takes some research. We wanted to gift you that time back by digging up the stats for you.
Here are 25 top video marketing statistics you can use to guide your marketing decisions in the new year:
1.YouTube has an unparalleled 4.95 Billion active monthly users.
2. 35% of YouTube users are Baby Boomers & Gen Xers.
3. 25% of YouTube users are Millennials.
4. 70% of marketers say YouTube is the most effective video marketing channel.
5. YouTube Shorts have over 1.5 Billion monthly users and the demand is outpacing supply.
6. 38% of video marketers created their content in-house in 2024 (down from 60% in 2023).
7. Half of marketers say email is their most impactful channel.
8. Fewer than 10% of SEC-registered investment advisors report using testimonials.
9. According to marketers, video testimonials are the most popular singular use case for video because they build trust in a product or service.
10. 91% of businesses use video as a marketing tool – an all-time high since tracking began in 2016.
11. 75% of video marketers say they’ve used AI tools to help them create or edit marketing videos.
12. 90% of marketers say video marketing has given them a good ROI.
13. 87% of video marketers say video has helped them generate leads.
14. When asked how they’d like to learn about a product or service, 44% say they’d most like to watch a short video.
15. Videos on social media get 12 times more shared than text and images combined.
16. One of every three activities people perform online is watching videos.
17. A digital marketing video can increase your conversions by 80%.
18. 60% of people lose attention after two minutes into a video.
19. People who use Google will likely click on a video search result more than others.
20. In one week, an average person watches recordings online for about 16 hours.
21. Only 2% of people reported that they do not enjoy watching brand video content.
22. 62% of consumers said they prefer to watch video content on a smartphone (laptops were 18%).
23. Viewers claim they retain 95% of a message when obtained via video.
24. 93% of brands got a new customer because of a video on social media.
25. 90% of businesses are making videos at least once a week.
Related: How an Advisor Achieved 2X Referral Growth in One Year