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Sometimes I think we can get caught up in the razzle and dazzle of shiny new things and forget about common sense.
Today, I’ve listed sixteen common sense marketing ideas. Perhaps you can use this in your business and make sure you remain focused and add a bit of common sense to your marketing!
1. It’s common sense to stay relevant in your client and referral partners minds.
2. It’s common sense to communicate to your clients and referral partners on a regular basis – especially when you are positioning your value for the long term.
3. It’s common sense to create a digital reputation for your business, yourself and your team.
4. It’s common sense to have a modern day website that demonstrates you can be trusted. Out of date means ‘Out of date.’
5. It’s common sense to survey your clients throughout their experience.
6. It’s common sense to create a culture focusing on the client and your marketing.
7. It’s common sense to create professional good looking marketing collateral.
8. It’s common sense to have a clearly defined value proposition.
9. It’s common sense to constantly segment your client base.
10. It’s common sense to become a social business.
11. It’s common sense to create a robust word of mouth strategy.
12. It’s common sense to hold monthly meetings with all your referral partners.
13. It’s common sense to create your brand voice.
14. It’s common sense to use LinkedIn.
15. It’s common sense to create a marketing strategy that will attract and retain the ideal clients.
16. It’s common sense to use a professional marketing person.
When you feel yourself getting overwhelmed or distracted by the next new shiny thing, use your common sense and ask yourself if it’s right for your business.