10 Troubles Advisors Have While Creating New Content

Written By: Peter Hill

Content marketing is a valuable business tool in all fields of work. From culture to medicine, it seems like everyone is trying to produce valuable content week after week.

The reason for this is very clear - content marketing generates over three times as many leads as traditional marketing formats and costs 62% less . It’s not the only benefit as quality content helps brands, companies, and professionals to raise awareness, grow the base of followers, and increase customer loyalty.

Keep in mind, however, that content creation is not easy . As a finance professional who wants to create top-notch posts, you will be facing a lot of practical issues.

In this post, we will show you 10 major problems you will have to overcome in the content generation process.

1. Going Too Wide

As a skilled and experienced professional, you might feel the urge to go wide and discuss a broad portfolio of finance-related topics, but rest assured it’s not a good practice. It’s much better to focus on one niche alone and establish yourself as an industry thought leader in that field. That way, you’ll be able to prove your expertise and become the first person people search for online when they need niche-related explanations.

2. Not Researching Competitors

You might want to join the content creation game straight away, but it’s not recommended before you conduct competitor research. Huge volumes of content have already been published online, so you have to check it out first and then determine what to write about. At the same time, competitor analysis gives you the opportunity to identify their topics and possible shortcomings, so you can find a way to infiltrate and cover topics from different angles.

3. Strong Competition

This problem goes hand in hand with the previous one. No matter what you do or think about, there must be dozens of competitors writing about the same thing already. In such circumstances, the only way to outperform your rivals is to create flawless content. You just have to be better, more appealing, entertaining, and educational than the crowd of other content creators who write about business and finance.

4. Resource Management

If you want to publish content frequently (and you certainly do), resource management might be yet another problem to deal with. Namely, it takes a lot of time to craft an outstanding post, which is not something finance professionals can afford on a regular basis. You will probably have to outsource the job from time to time, but do it only if you can find a reliable content creation service to complete your custom research paper .

5. Inconsistency

We’ve seen a plethora of business experts who start strongly but give up content writing after a while. Inconsistency is a major issue among new authors who are still not sure how it all works, which is why we advise you to create a content calendar and stick to it long-term. A simple tool like Google Calendar will help you create a sustainable schedule of activities, so you better make use of it and strengthen your content creation strategy.

6. Lack of Ideas

Idea generation is another issue in the content marketing universe. As you keep publishing post after post, you will soon notice that it’s difficult to keep coming up with fresh and interesting topics so frequently. You can deal with creative drought through brainstorming, mind mapping, or using idea generation platforms such as Google Trends .

7. Lack of Relevant Data

Users who read business and finance-related articles require data-rich content, which can be a burden if you can’t find relevant information online. Sometimes it can take more time and effort to find trustworthy statistics and industry reports than to actually write the post. This is where you have to step up - do the homework and try to identify reliable data libraries that can support your analyses and make the content more credible.

8. Avoid Changes

When you find the right content creation formula that works well with your audience, you will probably stick to it and avoid making changes. This is acceptable for a while, but your fans will demand something different soon enough. Therefore, don’t be afraid of experimenting and testing different approaches. For instance, you can sometimes insert multimedia files such as GIFs or infographics to make posts visually appealing. These are minor changes, but they can do miracles retention-wise.

9. Producer Burnout

Experienced content creators face the so-called producer burnout sooner or later. Maintaining the same rhythm of content generation is exhausting, particularly if you are trying to publish a new post every day. In our opinion, it is much better to focus on quality instead of quantity. Doing so, you can probably avoid producer burnout even in the long-term perspective. On the other hand, it won’t cost you any followers because people prefer high-quality articles over generic everyday posts.

10. Proofreading

After hours of writing, editing and proofreading is probably the last thing you want to do. However, you absolutely must check the text before publishing. If you want to simplify the process, we suggest using affordable proofreading services such as Grammarly or Hemingway App . These platforms automate most of the work and help you to edit documents in a matter of minutes.

Conclusion

Writing about finance and business is by no means easy . On the contrary, you’ll have to invest a lot of time and efforts to create quality content on a regular basis. Our post showed you 10 major problems finance professionals are facing when creating new posts. Remember our tips and feel free to make comments if you have other interesting insights to share with our readers – we would be glad to see it!

Peter Hill is one of the Paper Writing Pro writers of a famous dissertation writing service Nerdywriters . He is a socially active person, likes traveling and photo/video editing. You can find him on Twitter and Facebook .